ChatGPT will reshape UK insurance faster than expected
Editor’s View: Aviva launching a ChatGPT insurance app plus data showing how consumers are already using the technology to purchase policies convinces Emma Ann Hughes the insurance industry is underestimating a significant distribution shift.
Most insurers, brokers and price comparison websites are viewing tools like ChatGPT as just another digital channel to sit alongside search, aggregators and direct sales for pushing product.
But after
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