Analysis: Amazon enters UK insurance not with a bang, but with a whisper

Amazon

Amazon’s entry into UK insurance has been talked about for years. Has the announcement of the Amazon Insurance Store satisfied the industry-built expectations?

Five years ago, Guidewire CEO Marcus Ryu told the industry ‘not to underestimate Amazon’ and that it is a “hugely terrifying player at the moment.”

Then a year later, insurers predicted that Amazon

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

Big Interview: Andy Bord, Flood Re

On his last day as Flood Re CEO, Andy Bord catches up with Emma Ann Hughes on how the scheme will end in 2039, his pride around Build Back Better, plus why Labour’s promise to build more homes must be accompanied by a robust planning framework.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here