Willis Towers Watson's George Beattie on social data and changing consumer relationships
Social media is becoming radically democratised - a macroeconomic trend that the business world is just waking up to, writes George Beattie, director of property and casualty at Willis Towers Watson.
The relationship dynamic between companies and people, and between people themselves, is changing rapidly.
The rocket fuel behind this phenomenon is comprised of three things: smartphones, social
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