Pricing transformation in insurance

Insurance pricing is under pressure to evolve. Volatile market conditions, changing risk dynamics, real-time data sources and growing competitive pressures are forcing insurers to rethink whether existing pricing systems can keep pace. Faster, more reliable, pricing decisions are increasingly seen not just as an operational necessity, but as a source of competitive advantage.

Yet, while pricing transformation efforts are more prevalent, many insurers continue to rely heavily on spreadsheet-based workflows and fragmented pricing environments.

Drawing on exclusive survey findings and insight from decision-makers at leading insurers including Ageas, Aviva, Hiscox and Zurich, this report produced by Insurance Post in association with Optalitix explores the practical realities of pricing transformation, from legacy integration challenges and operational workflows to artificial intelligence adoption, governance and stakeholder alignment.

The report reveals:
• Why pricing modernisation has become a strategic priority.
• Why Excel remains deeply embedded despite growing complexity.
• The benefits and drawbacks of spreadsheet, code-heavy and low-code pricing approaches.
• How insurers are balancing usability, scalability and integration.
• Why operational adoption matters as much as technical sophistication.
• The organisational and cultural barriers slowing transformation.
• How firms are approaching AI, automation and workflow modernisation.

Download the report to explore how insurers are rethinking pricing transformation in a market defined by speed, competition and growing complexity.