Skip to main content

Pricing transformation in insurance

Sponsored by ?

This resource was paid for by a contributing third party.

Insurance pricing is under pressure to evolve. Volatile market conditions, changing risk dynamics, real-time data sources and growing competitive pressures are forcing insurers to rethink whether existing pricing systems can keep pace. Faster, more reliable, pricing decisions are increasingly seen not just as an operational necessity, but as a source of competitive advantage.

Yet, while pricing transformation efforts are more prevalent, many insurers continue to rely heavily on spreadsheet-based workflows and fragmented pricing environments.

Drawing on exclusive survey findings and insight from decision-makers at leading insurers including Ageas, Aviva, Hiscox and Zurich, this report produced by Insurance Post in association with Optalitix explores the practical realities of pricing transformation, from legacy integration challenges and operational workflows to artificial intelligence adoption, governance and stakeholder alignment.

The report reveals:
• Why pricing modernisation has become a strategic priority.
• Why Excel remains deeply embedded despite growing complexity.
• The benefits and drawbacks of spreadsheet, code-heavy and low-code pricing approaches.
• How insurers are balancing usability, scalability and integration.
• Why operational adoption matters as much as technical sophistication.
• The organisational and cultural barriers slowing transformation.
• How firms are approaching AI, automation and workflow modernisation.

Download the report to explore how insurers are rethinking pricing transformation in a market defined by speed, competition and growing complexity.

Download the research report

Register for free access to hundreds of resources.

Already registered? Sign in here.

 

Your alert preferences

More related resources

Help your personal lines clients get winter-ready

Storms, heavy rainfall and localised flooding all have the potential to cause significant damage to homes and belongings, particularly during the colder winter months. This content provides practical tips for brokers to share with home insurance clients this winter to mitigate the risks.

Insurance fraud no longer a sideline issue

A fundamental shift in the way claims and fraud teams work together is underway. This content focuses on why insurance fraud is no longer a sideline issue, and how technology and intelligence sharing is empowering counter-fraud teams to take a proactive approach to prevention.

Keeping businesses storm-ready this winter

Severe weather events can all have a significant impact on your clients' buildings, operations and equipment. This content provides practical tips for brokers to share with clients this winter, covering property maintenance, flood preparedness, protecting valuables and emergency planning.

Insurance AI maturity index at a glance

Over 80% of insurers want agentic AI but only one in four are currently using it. This infographic highlights: where insurers stand in terms of AI maturity; the gap between ambition and adoption; attitudes towards AI trust; the AI payoff; and which region is leading the way.

Preventing child injury on construction sites

Recent incidents have demonstrated the devastating consequences when children gain access to construction and development sites. This content highlights the key areas addressed by Aviva’s new Loss Prevention Standard (LPS) which provides practical guidance to help identify, assess and control risks.

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here