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Dogflation: Understanding its impact on pet insurance affordability

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As of 2023, there were 12 million dogs recorded as pets in the UK. The cost of owning a dog is on a relentless rise, presenting a significant challenge for both pet owners and insurers. Dubbed “dogflation”, this trend highlights the increasing expenses related to pet care, including veterinary treatments, pet food and insurance premiums. 

This article discusses the effect of dogflation on the pet insurance industry and how insurers can assist in providing more competitive premiums while retaining existing clients.

Topics covered include:
• Understanding the factors behind pet insurance inflation.
• The most expensive breeds in the UK.
• The impact on pet owners and insurers alike.

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