The Indian Ocean tsunami: lessons for the future

The tsunami of December 26 2004 is one of the worst disasters in human history. While our thoughts a...

The tsunami of December 26 2004 is one of the worst disasters in human history. While our thoughts and prayers are with the victims and those ushering relief to the area, we must turn our attention to

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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