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Why insurers should be forced to signpost customers properly

Emma Ann Hughes

Editor’s View: The Association of British Insurers and British Insurance Brokers’ Association’s signposting commitment is a step forward, but Emma Ann Hughes fears without rules and enforcement too many vulnerable consumers will still be left without access to cover.

The insurance industry often prides itself on being a safety net for society – a mechanism that protects individuals, families and businesses when things go wrong.

But for too many consumers

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