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Why the FCA’s fair value rules need a rethink

Branko Bjelobaba

Four years after their introduction, Branko Bjelobaba is principal of Branko Ltd, observes the Financial Conduct Authority’s fair value rules remain costly, unclear, and ineffective offering consumers little real insight into whether general insurance products genuinely deliver value.

Why does the whole industry have a problem with evidencing fair value considering that we have had the rules for more than four years now?

The responsibility for fair value reporting has become

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