FCA spots 30 misleading insurance adverts
Just 30 general insurance and protection adverts were amended or pulled in 2024, following intervention from the Financial Conduct Authority.
Nearly 20,000 financial promotions were withdrawn or amended in 2024 as a result of FCA action – nearly double the amount in 2023.
The regulator said concerns with crypto asset, debt solutions and
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Regulation
Howden’s Kennedy says regulation may have ‘gone too far'
Howden UK & Ireland CEO Robert Kennedy has told Insurance Post he believes regulation has “gone too far” in certain places, and could be stifling innovation.
Why can’t the FCA see and act on the full claims picture?
Editor’s View: Emma Ann Hughes argues the Financial Conduct Authority can either continue to defend its frameworks after Which?’s super-complaint or accept that collecting data is meaningless unless it triggers earlier, tougher and more visible intervention against providers that repeatedly fail policyholders.
Four biggest challenges facing insurers in 2026 revealed
Insurance Post reveals the four main challenges general insurers face in 2026 and the solutions experts from EY, the International Underwriting Association, AM Best, Moody’s, S&P, KPMG, Pathlight Associates and Sicsic Advisory say will matter most in the year ahead.
Why insurers can’t afford to sleepwalk into the next regulatory wave
As regulatory demands tighten across the FCA and Lloyd’s, Loka Venkatramana, senior consultant at Pathlight Associates, warns insurers must adapt with data-driven, outcome-focused compliance or risk being left behind.
Why Which?’s super-complaint is a turning point for insurance
Rocio Concha, director of policy and advocacy at Which?, explains why the Financial Conduct Authority’s agreement with its super-complaint marks a critical moment for home and travel insurance, and why swift regulatory action is now essential to improve consumer outcomes.
Axa Partners hit with FCA limitations
Following the Which? super complaint, the Financial Conduct Authority has told Axa Partners UK it cannot grow its current customer base without written permission from the regulator.
FCA partly rebuffs Which? but widens insurance crackdown
The Financial Conduct Authority has pushed back against parts of Which?’s super complaint about home and travel insurance, but accepted there are clear weaknesses in the market that require further regulatory action.
Motor Insurance Taskforce report proves providers call the shots
Deputy Editor’s View: Scott McGee observes the Labour government’s motor insurance taskforce report felt more like a victory for industry lobbying than for politicians or drivers.