Go Skippy Commercial re-brand triggers £8m plus GWP target
The re-brand of Arron Banks start-up Go Skippy Commercial to Business Choice Direct was completed in a bid to bolster plans to achieve in excess of £8m gross written premium and 10 500 policyholders by the end of 2014.
The Southampton-based business launched in December last year and wrote in excess of £1.5m GWP by its twelfth week of trading having decided to change its business name to appeal to a wider SME
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