View from the top: Lay claim to the client experience
As the trials and tribulations in the Eurozone and UK economy continue, it is all too easy for business owners to trim discretionary budgets to deliver their financial objectives, says Phil Barton.
In the face of a double-dip recession, and on the back of the longest soft market in history, the temptation to constrain marketing budgets and non-income producing costs is powerful, but the sector
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