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ABI’s good practice guidance clearer for consumers buying online

Nick Starling

The Association of British Insurers has said that its good practice guidance launched at the beginning of the year is making it easier and clearer for consumers to compare and buy general insurance products, such as motor and household insurance online.

The ABI said that the voluntary guidance has now been adopted by price comparison websites representing 80% of the insurance price comparison website market.

It is also relevant to insurers and

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