Recently rebranded insurer nets £100m deal
Recently rebranded mutual insurer LV has completed a deal with Help the Aged, the charity for older people, to offer personal lines insurance primarily to the over 50s market. It predicts the deal could be worth £100m alone in the medium term.
The insurer formerly known as Liverpool Victoria said insurance products will be branded ‘Intune’ – Help the Aged’s newly created subsidiary and financial services retail brand.
Intune has been set up
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