Biba brands aggregator report's claims "irresponsible"
The Resolution Foundation has called for a voluntary code of practice for price comparison websites after it pointed out the risks of sites potentially misleading customers. However, The British Insurance Brokers Association claimed that Resolution was being irresponsible in suggesting aggregators help consumers make informed decisions, only to then highlight their weaknesses in detailing small print.
The Foundation said its research highlighted the important role comparison sites play in helping consumers make informed financial decisions. A poll commissioned from Yougov to support the research
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