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Axa to sponsor ITV3 drama schedules

Axa has unveiled new sponsorship support for British drama on ITV3 – the first time the drama channel has been sponsored.

The sponsorship starts on 1 August 2005, and will run for eight months.

The ‘idents’ include a range of 15 second, 10 second and 5 second spots, and are set in a dramatic world familiar to viewers of

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