ABC insurance launch targets SME market
ABC Insurance, part of the LV= Group, has commenced trading with the launch of a new commercial combined product. ABC’s ‘Business Insurance’ policy will target the UK’s four million plus SME businesses and will be available exclusively via insurance brokers.
Phil Bunker, head of ABC Insurance commented: “The SME sector accounts for almost half of UK business turnover and an estimated £10 billion in annual insurance premiums. Brokers have a firm grasp of
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