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Insurers make headway in meeting FSA ‘fairness’ objectives

The majority of personal lines policyholders believe they are being treated fairly by their insurance company, according to research commissioned by the General Insurance Market Research Association. Consumers identified paying out claims and treating them with understanding, providing a good deal and clear cover, and delivering good quality service as being the three key elements of fairness.

Policyholders identified claims handling as a key area in determining their perception of an insurer’s fairness. While, among recent claimants, 75% were ‘satisfied’ with the fairness of the way in

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