Research confirms online insurance buying habits on the rise
New research from Foolproof, the user experience consultancy, claimed that 50% of the UK’s motor insurance policies and 28% of its home insurance policies have been sold online. The annual study also said consumers expect to see further growth in online sales of general insurance products.
Foolproof’s 2006 Online Shopping Survey into the general insurance market reveals that 66% of those surveyed intend to buy their next motor insurance policy online, representing a 22% growth on
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