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Extending your reach.

CRM is being mooted as the latest cure-all for the insurance industry. But reaching customers requires more than expensive software solutions. It is vital brokers connect with their clients to ensure retention, says David Fanning.

One of the catch-all phrases that have grown up in the past decade to
describe practices that have been followed for donkey's years is customer
relationship management (CRM). Widely advanced as a

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Willis warns 7 in 10 businesses are underinsured

James Adams, head of valuation services at Willis, has warned businesses are increasingly at risk of being caught out by average clauses because outdated property valuations are failing to reflect rising rebuild costs.

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