The Direct approach.
Insurers and no win, no fee claims management company Claims Direct do not see eye to eye. Colin Poole tells Anthony Gould he believes the company is misunderstood, and is keen to redress the balance.
Colin Poole, chief executive of insurers' bete noir Claims Direct isa quietly-spoken, intelligent and unassuming man who feels he and his
company are misunderstood by both insurers and the City.
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