Smoking out burglars.

The Motorcycle Mart in Kidderminster has received a thumbs up from Guardian Insurance for its 'Smoke...

The Motorcycle Mart in Kidderminster has received a thumbs up from
Guardian Insurance for its 'Smokecloak' protection system against
burglars. The system, which oozes 'near impenetrable fog-like

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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