Mexican cash waves.

Premiums for pension and retirement funds in Mexico rose by 26% in the first half of 1998 and motor ...

Premiums for pension and retirement funds in Mexico rose by 26% in
the first half of 1998 and motor sales insurance jumped by 47% in the same
period. However, news for the industry was not all good

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.