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Insurers are currently very active in affinity markets. Those keen to reap the benefits of a captive audience must show a high level of co-operation, focusing on meeting customers needs, rather than just selling insurance, says David Fanning.

Affinity and group schemes are playing an increasingly important part
in the personal lines market, and there is a matching trend in commercial
products - especially for the smaller and medium-sized

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Big Interview: Jason Storah, Aviva

In his first full profile interview since taking over as UK and Ireland General Insurance CEO at Aviva, Jason Storah sits down with Scott McGee to talk about the insurer's re-entry into Lloyd's, where else Aviva could yet expand, and the differences between the UK and Canadian insurance markets.

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