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Reality bites

An unpalatable truth is hitting home for insurers as they realise that affinity business is no longer there for them on a plate. They are now having to work smarter and sing for their supper. Rachel Gordon reports.

There was a time when insurers could not get enough of affinity
business, but they have since discovered that such schemes are not a
license to print money. In some cases, insurers sign up to

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