TS targets mid-net.

Towergate Strovers, part of the Towergate Underwriting Group, has launched a new household product f...

Towergate Strovers, part of the Towergate Underwriting Group, has
launched a new household product for the mid-net worth professional
market. The product protects against accidental damage to both

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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