Pushing the right buttons
If insurers fail to push policyholders' buttons regarding online claims services, customers will go to providers that do make the best use of the web-enabled technology, believes Jim Douglas.
While many insurers have grasped the opportunities for cheaper and more customer-driven claims services delivered via the internet, a substantial number are still turning their backs on webOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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