Market on the move.
M-commerce clearly offers great opportunities for reaching a wide insurance-buying audience, by tapping into mobile technology. However, until the text generation comes of age, this potential is unlikely to be realised, says Lynn Rouse.
WAP phones, quote-to-cover websites, interactive TV, - most insurancecompanies, intermediaries and distributors cannot talk enough about their
potential, but curiously few are willing to disclose
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