Marketing Initiative of the Year
Motor trade insurer Road Runner put its marketing into top gear with the recruitment of Rover the cartoon dog. The campaign opened up a new market, says Richard Adams.
Sponsored by: SolcorpWinner: Road Runner Motor Trade Insurance
Finalists: Legal & General Insurance, Lloyds TSB/First Assist, Peoples Choice, Road Runner Motor Trade Insurance, Zurich Personal
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Aviva bets on ChatGPT becoming major sales channel
Aviva expects artificial intelligence-led distribution to become a “material” sales channel for the insurer within the medium-term after becoming the first major UK provider to launch a ChatGPT app.
Over a quarter of insurance buyers strongly against AI use
Just over a quarter of UK consumers are very resistant to artificial intelligence being used in the insurance sector, according to a new survey.
Pet insurance risks a Consumer Duty reckoning
As pandemic-era pets age and claims costs increase, James Daley, founder and managing director of Fairer Finance, warns many owners are set to discover their policies offer far less protection than they expected.
Allianz Broker ‘punching below its weight’
Allianz Broker’s managing director, Glyn Hughes, has said the business is “punching below its weight” at the moment and has come in with “high ambitions”.
Allianz Partners enters travel gadget market
Allianz Partners has signed a long-term partnership with travel broker Coverwise to launch gadget protection for UK travellers.
Why insurers need to talk about garden design
Editor’s View: Following a visit to Chelsea Flower Show to admire Flood Re’s Contain the Rain garden, Emma Ann Hughes reflects on why insurers need to talk more about gardens, drainage and flood resilience.
Insurers must take ‘vital’ action after climate change report
Insurers have said the industry must take “vital actions” as a government report says the UK should adopt maximum temperature rules among other changes.
Why the regulators are looking more closely at MGAs
MGAs are facing intensified oversight as regulators review delegated authority models, but Marcel Le Gouais asks could the scrutiny jumpstart measures to resolve claims and data quality issues?