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Seeking standards.

Bob Scott, chairman of the Association of British Insurers and group chief executive of the UK's biggest insurer CGNU, sits at the centre of British insurance. Anthony Gould heard his ideas for improving the industry's image.

The best way to change the industry's image is to improve its
performance, insists Bob Scott, chairman of the Association of British
Insurers. "There is nothing we can do about what has gone in the

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