Phone a friend?
The WAP phone phenomenon was one of the biggest non-events of the e-commerce year, and many insurers are dubious as to its value as a suitable channel for selling products in the long-term. Dom Pancucci explains why WAP is, for the moment anyway, the weakest link.
The concept of multi-channel delivery of products and services hascaught the attention of all industry and commercial sectors and the
insurance industry is no exception. Multi-channel delivery
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