Breaking the cycle
Research shows smaller companies underestimate the long-term effects fire and flood could have on their business. As disaster recovery insurers turn their attention to this group, the challenge is to persuade SMEs to be realistic about the risks and hammer out viable risk protection, says Marcus Alcock.
Given the more volatile nature of large commercial accounts and theincreasing polarisation of the insurance market in recent years, combined
with the potential insurance uptake of medium-sized
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