Roots of authority

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Sharon Roots became chair of Alarm on the day London was announced as host for the Olympic Games. Lynn Rouse reports on how Ms Roots plans to put the body on the podium

As the new chair of Alarm - the national forum for risk management in the public sector - Sharon Roots certainly has a busy year stretching ahead of her. Not only has she taken charge of this

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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