Ten Top PR Firms

Phone call

Haggie Financial

I'll just use a quote from one of their competitors: "Don't you think it's dreadfully unfair that Haggie Financial has so many Lloyd's clients?" Losing Benfield was probably a blow for the London-based firm but the extra money for being 'on' the mergers and acquisition deal probably paid for a few days shooting.

 

Kekst & Co

If you're a Bermudan (re)insurer, it seems that you're already one step ahead of reinsurance because all of your e-mails come from this New York giant. Generally, Kekst & Co is on the ball and it is a firm that certainly knows how to write a press release properly.

 

Financial Dynamics

Good on the investor relations and public relations side, FD loves 'crisis management' stuff, too; just ask a certain French bank about when its trader lost a couple of billion.

 

In-House

In a recession, we all know that one thing marketing gurus like to do is fire their external public relations companies. They start to take everything in-house and it can work, sometimes.

 

FWD

One of the UK's hottest small-cap insurance public relations firms and one with a long client list. Unafraid to go for the insurance companies that you might not have heard of, it also has a useful marketing arm.

 

Lucid Communications

Run by an ex-Lloyd's public relations executive, Lucid has a very healthy client list that mixes law firms and the usual corporate communications stuff. Lucid prides itself on trade press stuff and it is also pretty efficient.

 

Kysen PR

If you're a law firm and you want a group of people to battle their clients into a reinsurance publication then these guys come recommended.

 

M Consulting

At some point or other, M Consulting will have been involved in the way that your company brands itself in the UK. Its client list is impressive. Not to be confused with PR company M: Communications.

 

Maitland

Under the radar when it comes to insurance, Maitland has its fingers in the rolling insurance till with Catlin, Hiscox and Jardine Lloyd Thompson. Should JLT's joint venture with ICAP be a success then you can argue that this is the case for the latter, too.


Hill & Knowlton

This agency - like Kekst - made headlines in New York when it was retained as one of AIG's public relations companies when it collapsed in the US. Major player equals power?

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