Would you credit it?
Are brokers missing opportunities when it comes to marketing trade credit insurance - the product did, after all, save Allders' suppliers after the high-street department store collapsed at the end of last year. Simon Threadgold explains
When Allders, once one of the mainstays of the high street, collapsed at the end of last year, advertising and media buying agency John Ayling and Associates was glad it had trade credit insurance.
The
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