Desperately seeking mutuals
Against all of the odds, 2007 has been a positive year for mutuals. Whether it is flashing hearts or flashing teeth, the recognisable ad campaigns in print and on TV seem to be heralding its renaissance. And with policies that pledge to re-establish trust and reward customers, they are setting themselves up as their perfect partners, writes Rachel Gordon
In the general insurance world, where there is a relentless fixation on price, it can be hard to see merit in mutuality. However, there are plenty of impassioned believers who are determined to prove
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