Marketing Initiative of the Year - Privilege - Absolutely fabulous
By hiring actress Joanna Lumley to send up its 'posh' image and targeting the particular interests of two segments of the no-claims crowd, Privilege has successfully managed to turn around its brand image - and its internet-based profits. Tanya Powley reports
Any company that manages to turn its brand around dramatically in a short space of time deserves recognition - particularly a company that, rather than out-shouting its competition, generated its own
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
Dunny or delight? Rating Australian forays into UK insurance
Content Director’s View: With Australian firm AUB Group doubling down on its UK growth plans with a deal for Prestige Insurance Holdings, Jonathan Swift reviews other notable Antipodean overseas insurance expansion plans to assess its chances of success.
Geopolitical instability and trade policy risk rocking marine insurance
Escalating geopolitical tensions, from conflict-driven shipping attacks and vessel detentions to sanctions, tariffs and the growth of shadow fleets, are reshaping global trade routes. Against this backdrop, Tim Evershed observes significantly heightened risk exposures for the marine insurance market.
Softening market: will underwriters hold their nerve?
Whether the softening market will see some underwriters lose their discipline and how it will reshape broker/carrier relations is the focus of the latest episode of the Insurance Post Podcast.
Big Interview: Russell White, NPA Insurance and Peach
Russell White, CEO of NPA Insurance and Peach, sits down with Harry Curtis to explain how the government’s plans to reshape the NHS are fuelling ambitions to write a varied portfolio of MGA and schemes business.
Zurich given deadline extension for Beazley bid
Zurich has been given a deadline extension to submit its firm offer for Beazley.
Diary of an Insurer: Axa’s Brendon Moodley
From 5am gym sessions to steering major technology initiatives, Brendon Moodley, head of data platforms and product delivery at Axa UK, blends discipline, leadership and family time that includes watching Disney films that sometimes leave him holding back tears.
Apologies to Donaldson: Passing on the crown for shortest GI CEO stint
Content Director’s View: With a host of recent – mostly surprising – announcements relating to short leadership/CEO stints, Jonathan Swift revisits his column from last February where he awarded the crown for briefest tenure at the top to Ardonagh’s Ian Donaldson.
Enter Best Insurance Employer 2026 today
If you work for one of the greatest employers in the insurance industry and want to shout about it, make sure you complete Insurance Post’s Best Insurance Employer survey today.