Shades of grey
The over-50s age group covers everyone from born-again bikers to 85-year-old great-grandparents who have given up driving. Better market segmentation, and more products, are needed to cater for this burgeoning market, writes Jane Bernstein
The over-50s are becoming a popular target market for insurers.
As people are living longer and becoming more active in retirement, there is a growing demand for products from this age group. It is
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