Sailing the high seas

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A recent boom in the marine leisure industry has led to more vessels requiring crew. This has brought a fresh wave of employers' liability issues to light. Veronica Cowan looks at how insurers are responding to this potentially growing market

Size does matter in the mega-yacht sector and, in September, the Monaco Yacht Show will undoubtedly attract many yachting brokers and insurers, keen to add more high-net-worth owners to their books

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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