MIBI offensive

The Motor Insurance Bureau of Ireland is planning an offensive against uninsured drivers in the run ...

The Motor Insurance Bureau of Ireland is planning an offensive against uninsured drivers in the run up to Christmas, as part of a strategic plan under its new chief executive John Casey.

The MIBI is currently devising a cross-media PR campaign, which will commence in November to target both hit-and-run perpetrators and fraudulent claimants. "This will be the largest project we have ever carried out," said Mr Casey.

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