Retail affinity deals may be commonplace today but not nine years ago, as Post Magazine reported. F...
Retail affinity deals may be commonplace today but not nine years ago, as Post Magazine reported.
First we saw Post Office doing it, then Homebase, now we are going to see our local newsagents jumping on the insurance-selling bandwagon.
From this month, the 28,000 paper shops in the National Federation of Retail Newsagents will be able to sell their customers single-trip travel insurance. The sales literature is being delivered with newspapers so even the UK's paper boys and girls will be getting involved.
The idea is the brainchild of West Sussex insurance broker Warren Hill. It has arranged the scheme with Allied Underwriting Agencies to capitalise on the strong rapport that newsagents have with their customers.
David Perry, Warren Hill managing director, said that with supermarkets and other outlets now selling newspapers, small independent paper shops are in danger unless they start to diversify.
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