Pet insurance must stop pricing averages and focus on health
Artificial intelligence, augmented data and preventative care models could help insurers move beyond commoditised underwriting, sell more policies and give consumers fairer premiums, according to Kesh Thukaram, co-founder of Best Insurance and excitare.ai.
The pet insurance market is facing a growing disconnect between how consumers view their pets and how insurers continue to underwrite them.
For many owners, pets are no longer viewed as possessions or
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Throwback Thursday: Female first; Co-op’s woe
Insurance Post’s Throwback Thursday steps back in time to August 1971 to remind you what was going on this week in insurance history when a woman first entered a male building safety arena and Co-operative Insurance’s results were disappointing.
Pets at Home enters pet insurance market with ‘big ambitions’
Pets at Home has today (19 August) launched its insurance product, and CEO of insurance Matt Poll has spoken to Insurance Post about the company's “big ambitions” in the sector.
CDL chief predicts agentic AI will reshape insurance expectations
Insurers must be ready for how consumer expectations will shift when artificial intelligence agentic agents “do our shopping for us”, according to CDL CEO Nigel Phillips.
Aviva outlines plan for double-digit market share growth
Aviva is targeting a double-digit market share of the UK specialty personal lines within the next few years.
English Heritage offers ‘splat’ insurance for ice creams
English Heritage has launched “Ice Cream Splat Insurance” to protect families from the fall-out of dropping an ice cream during a day out.
Aviva's Storah reveals further Direct Line gains to come
While Aviva has completed the bulk of its Direct Line integration, according to UK and Ireland general insurance CEO Jason Storah, a major overhaul of its claims systems is only getting started.
Aviva almost doubles personal lines premiums after Direct Line deal
Aviva has hailed a strong first half of 2026 with group operating profit increasing 24% to £1.32bn and UK personal lines premiums almost doubling following the acquisition of Direct Line.
Endless heatwaves are becoming insurance’s hot potato
Editor’s View: A summer of heatwaves, wildfires and increasing subsidence claims is another warning that insurance cannot rely on yesterday’s climate to price tomorrow’s risks, according to Emma Ann Hughes.