Why competing on price is a dead end for insurers
In a market where price wins attention but experience earns loyalty, Colin Reid, client director at digital transformation company Getronics, says insurers are discovering that customer trust depends on the technology, data and service behind every interaction.
The insurance industry has spent years locked in a price war, and the rise of comparison sites means customers can now find the cheapest premium in a matter of seconds.
Embedded insurance has
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Allianz becomes latest to join Sky panel
Allianz has become the latest insurer to join Sky Protect’s panel for home insurance, Insurance Post can reveal.
Penny Black’s Social Diary: Insurtech UK’s specs-appeal
Penny Black has been out and about again, notebook in one hand and canapé in the other, keeping a keen eye on the insurance industry’s more whimsical moments.
Has broker Bennetts set a record with seven owners since 2000?
Content Director’s View: Private equity, consolidators, insurers seeking diversification ... these have all contributed to a boom in M&A and investment in the UK insurance sector since 2000. Jonathan Swift looks at which businesses have – as a result – changed hands the most since the turn of the century.
Minster acquires Arag Law’s PI book
Minster Law has acquired the personal injury business of Arag Law in a deal that sees Minster acquire Arag’s PI legal team and its active caseload.
Admiral cites soft market as it posts 18% profit drop
Admiral has reported an 18% decrease in group profit before tax for HY26, with the insurer pointing to a 'more challenging market' and motor pricing changes.
ManyPets CEO aims to be top dog in UK pet insurance
After the firm announced profit for the second year in a row, and has turned its customer service around, ManyPets CEO Luisa Barile has outlined to Insurance Post its ambitions to be number one in the UK.
Ikea enters UK home insurance with Urban Jungle
Insurtech Urban Jungle has partnered with Ikea to launch home insurance in the UK, marking the Swedish furniture giant's first tie-up with a UK insurance provider.
Sabre shows ‘strong growth’ despite continued under-pricing
Sabre Insurance Group has today (4 August) announced it has grown its HY 2026 gross written premium by 16% compared to the same period last year, but CEO Geoff Carter says premiums are 15% off where they need to be.