Why rural roads remain a deadly blind spot for insurers
With crashes on rural roads far more likely to prove fatal than those in urban areas, Emma Ann Hughes explores how insurers are shifting from simply pricing risk on country lanes to trying to prevent the collisions that lead to claims.
Rural roads remain one of the most persistent and deadly risks in UK motor insurance.
Analysis by NFU Mutual, based on Department for Transport data, shows 10,000 lives were lost on Britain’s
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