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Which? super-complaint shows insurance is a race to the bottom

James Daley

James Daley, managing director of Fairer Finance, argues Which’s super-complaint lays bare long-standing problems in policy quality, claims performance and comparison-site competition and pushes for better purchase information to halt the industry’s slide toward a race to the bottom.

Which?’s super-complaint into the home and travel insurance markets has been met with a lot of defensiveness and anger from many parts of the industry. 

While Which?’s talk of “rip-offs” is perhaps a

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