Throwback Thursday: RSA embraces colour and data
Insurance Post’s Throwback Thursday steps back in time to November 1975 to remind you what was going on this week in insurance history when Sun Alliance was being innovative with technology and Royal Insurance was embracing colour.
6 November 1975: Sun Alliance offers tech to brokers
Sun Alliance unveiled a data-processing package deal for brokers.
The service was designed to give brokers the benefits of computer accounting without capital investment in machinery.
The broker’s clerical staff only had to enter a few details of premiums received on “cash received” sheets and post these at regular intervals to the Sun Alliance.
Royal Insurance and Sun Alliance merged in 1996 to form Royal & Sun Alliance Insurance Group.
RSA was bought by Intact and Tryg A/S in June 2021 in a deal worth approximately £7.2bn.
Royal Insurance advertises adverts
Royal Insurance took out a full-page advertisement in Post to promote “full page, full colour” adverts for the provider would be appearing in national newspapers.
The mainstream media adverts featured a young girl, playing with her doll’s house, saying: “If my house burned down, I don’t know what I’d do. Tell me all I need to know about home insurance.”
The adverts in Post stated: “Advertisements like these will be appearing in the opinion-forming national newspapers.
“Your clients will have Royal Insurance in mind when they consider their insurance needs. So should you.”
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