Amazon’s insurance exit has a Sting in the tail

Emma Ann Hughes

Editor’s View: Emma Ann Hughes argues that if Amazon had been allowed to watch every move consumers make, then the retail giant’s Insurance Store would have obliterated insurers in the same way it emptied the high street.

When speaking to insurance industry experts about the demise of Amazon’s Insurance Store after just 15 months, the lyrics to The Police’s Every Breath You Take kept on whirling around my brain.

Insurer

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