Q&A: Paul Williams, Ripe Insurance

Paul Williams, CEO Ripe

Paul Williams, CEO of Ripe Insurance, explains why the specialist insurer looks more like a marketing agency than a financial services provider and how it wants to know why Jane differs from Janet.

Can you tell me about the history of Ripe Insurance?

We are a bit different to a lot of other insurance businesses. We started life not as an insurance business at all – we were a digital marketing

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here