Amazon entry into UK insurance not the threat it was expected to be: Guidewire's Ryu

MIKI Yoshihito

Guidewire’s co-founder and chairman Marcus Ryu believes UK insurance companies are much more “sophisticated” and “better placed” than they were 30 years ago, and new entrants such as Amazon are not a threat they were once expected to be.

Five years ago, Ryu told the industry “not to underestimate Amazon”, and that it is a “hugely terrifying player at the moment.”

Then after years of speculation of how Amazon would enter the UK

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