British Insurance Awards 2022: Customer Experience Award - Zurich Insurance
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The global insurer has overhauled its customer experience strategy to cut through the noise in a time of rapid customer and digital change. Zurich Insurance has made great strides in its customer service after identifying three crucial challenges – building stronger relationships, expressing what makes it distinct from competitors and adapting to changing customer needs.
Last year, Zurich launched its customer experience strategy to build meaningful relationships and become a trusted partner, “so we feel confident together, connected to our community and optimistic
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