Brand exposure and tech front of mind for Avantia as it secures fresh PE backing
Avantia has secured further investment from private equity backers ECI, which it will use to expand the capabilities and applications of its machine learning technology and boost the profile of its Homeprotect brand.
Mark Eastham, pictured, Avantia CEO, told Post that the managing general agent would invest in above-the-line advertising to help Homeprotect stand out against its competitors on price comparison
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